Our mission is clear: to transform the future of pediatric cancer care and create a world where no child’s potential is ever limited by cancer.

At Children’s Oncology Support Fund, we believe in the magic of every child’s life. We fuel breakthroughs in pediatric cancer research, champion less toxic treatments, and provide families with the support they need. Through strategic hospital partnerships, endowed funds, and targeted research grants, we help advance innovative care and long-term survivorship. We also grow awareness by collaborating with established cancer organizations, medical professionals, and researchers who share our vision. We are dedicated to ensuring that every child’s story is one of resilience, joy, and limitless potential - because every life is a miracle worth fighting for.

COSF works directly with hospitals and established non-profits to build mission-aligned partnerships grounded in transparency, community, and relevancy that maximize impact for children and families facing cancer.

COSF believes in openness, communication, and accountability in all its operations. COSF strives to promote a culture of transparency through its events and activities.

Transparency

COSF believes in the power of healthy collaborative circles. Our organization also believes that the outcomes are far more significant when people, organizations, and communities work together to pursue common goals and interests.

Community

COSF values the power of remaining relevant and up-to-date in pediatric cancer research updates and clinical and non-clinical advances.

Relevancy

Our Team

Thomas Pierce | Founder

Thomas’s journey is a testament to his multifaceted talents and unwavering commitment to meaningful change. With a background spanning film finance, event production, brand strategy, public relations, and sponsorship sales, he has always been driven by a deeper purpose: using his skills to uplift others. The loss of his dear friend Pamela Johnson ignited his passion to support families facing childhood cancer, transforming personal grief into purposeful action.

After founding Pierce Media & Associates (PMA) in New York City in 2015, Thomas quickly emerged as a creative force, forging innovative partnerships between brands and filmmakers—especially within the fashion and luxury sectors. By 2019, he was producing independent films that earned critical acclaim and amplified important stories. Yet the impact of COVID-19 on researchers and hospitals strengthened his resolve to make an even greater difference.

In January 2022, Thomas founded the Children’s Oncology Support Fund (COSF), a 501(c)(3) dedicated to supporting children battling cancer and blood disorders. Under his leadership, COSF has built strategic partnerships with leading hospitals and nonprofits, including Gabrielle’s Angel Foundation for Cancer Research, Children’s Hospital Colorado, Children’s Hospital Los Angeles, and Children’s Healthcare of Atlanta. For Thomas, this work is more than a career—it is a mission driven by compassion, purpose, and a commitment to transforming lives.

Jillian Collins | Executive Director

Growing up in San Diego, Jillian developed a deep passion for community building, access to education, and advocacy for underserved populations during her career as an educator for the visually impaired for 12 years.

While supporting various local nonprofits over the past 20 years, she dedicated her career to expanding resources, services, and opportunities through strategic partnerships and charitable initiatives. As a UC San Diego graduate in Human Development Sciences, Jillian combines analytical expertise with human-centered leadership to drive meaningful change. Jillian is a versatile and results-driven leader with a distinguished career spanning nonprofit leadership, business development, event production, special education, leading multi-million dollar startups, and project management across both the public and private sectors. She thrives in high-impact environments, operational efficiency, and organizational growth, seamlessly navigating complex challenges with a data-driven yet empathetic approach.

As the strategic force behind COSF, Jillian ensures the success of mission-driven partnerships, inspiring her team to take bold action and drive innovation. Her unwavering commitment to empowering communities, strengthening organizations, and advancing impactful growth continues to shape a legacy of transformation and purpose-driven outcomes.

Dina Shuhaiber | Manager of Strategic Initiatives & Administration

Dina grew up in the Bay Area with a strong passion for serving her community, working in local libraries, schools, community centers, and parks and recreation departments. After graduating from college, she entered the corporate world as a founding member of the notable startup Virgin America, led by one of the world’s most renowned entrepreneurs and an internationally recognized brand.

A passion for the arts led her to Los Angeles, where she worked as a performer and producer in film and TV, both locally and internationally. Some of her proudest moments include having an Oscar shortlisted Live Action Short Film about war refugees, and an international film premiere at Cannes. Having worked in entertainment, start-ups and education ultimately led her path to non-profits.

Now, as the Manager of Strategic Initiatives & Administration, Dina is optimizing daily operations and strategic processes to drive organizational efficiency and impact. She oversees key administrative functions, leads community management efforts to cultivate meaningful engagement, strengthens partner relationships through auction donation outreach, and ensures seamless guest management - all of which enhance our fundraising initiatives and advance our mission. Her passion, dedication, and collaborative spirit make her an invaluable member of the team, and she is thrilled to be part of the small yet mighty COSF team, where her values align with the organization’s vision and mission.

Board of Directors